Tuesday, May 20, 2008

Day 2 from the Stationery Show

Yesterday was a blur of activity.
First, I started out the day bright and early with 2 essential things for stationery show survival: caffeine and flat shoes.

From retailers to the media, the booth was crowded throughout the day. One of the highlights was the visit from the Martha Stewart Weddings team. These stylemakers know their stationery!


Here's a shot of Martha Stewart Weddings Editorial Director Darcy Miller catching up with Crane Brand Director Megan Kuntze.

Wedding magic is definitely in the air at the stationery show, but there's another brand of magic that is also making a big impression at the Crane booth...


(the man behind the magic)

Crane and Disney have partnered to create the Walt Disney Signature line of stationery - paper celebrating Walt's own vision and creative spirit.

From my first movie theatre experience (Snow White) to my first spin on Alice's wild teacups at Disney World at age 4, Disney has provided me with the fondest of childhood memories. Needless to say, it has been a thrill to be involved in the partnership between Crane & Walt Disney.

After the show the Crane Insider and I headed over to the Mandarin Oriental for the official launch party of the Walt Disney Signature stationery collection.


Luisa Huang, Senior Manager of New Business Development for Disney Consumer Products next to the Sleeping Beauty display at the Mandarin

The collection includes stationery, as well as beautiful journals by Eccolo and pens by Monteverde.


It was great fun to meet all partners involved in the project at the launch party. And after a full day inside the Javits Center, we enjoyed quite a view...

Crane's historian Peter Hopkins and me

1 comment:

Kati said...

Yes, I stopped by the booth and it was absolutely packed! I'm afraid I wasn't able to catch up with anyone from Crane.